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Credit Union Lending

Monday, March 13, 2006

Bracket Mania

With all of this talk about lost productivity while workers complete their March Madness brackets and watching games this Thursday and Friday, should credit unions consider a loan promotion involving bracketology? Something like the member who scores the highest in the credit union's basketball pool wins a 0% auto loan or a year's worth of their payments made? Why not take advantage of the hype and be playful with your members? I know it can be done because I see other businesses advertising cash rewards for their pool contests. Why not have fun while promoting your offerings?

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